It's about retraining habits, which probably isn't too glamorous compared to some very specific, motivational type diets, but the advice seems sensible. Actually, it seems to me that these steps are useful for retraining ANY bad habit. They're quite similar to what Charlotte Mason lays out in her book The Formation of Character.
The pattern: Cue -->Urge-->Reward-->Habit.
This reinforces itself. The more you repeat the pattern the more habitual it becomes.
Steps toward breaking the pattern:
- "a conscious knowledge of the risks of a given situation"
- recognizing "premonitory urges", urges that foreshadow the action you automatically take.
Engage in Competing Behaviors
- "To resist the pull of the behavior, we need to develop and learn alternative responses that are incompatible with it."
- To compete successfully with old habits, this competing behavior needs to be planned before you encounter a cue.
- "We can introduce ideas that countermand others."
- "People often engage in habitual behavior in private".
- "Support is a way of sustaining and reinforcing our motivation not to engage in conditioned hypereating."
- "Rules aren't the same thing as willpower". Willpower is a battle of stimuli against determination to resist, and the battle is very uncomfortable. This can result in increased pressure to give in just to avoid the continued struggle.
Changing Emotional Connotations of Behavior
This takes time, I think, but you can go from having associations of pleasure in a given behavior, to having associations of distaste and aversion, or simple indifference.